Role & responsibilities:
Monitor & manage execution of marketing & branding activities.
Optimization of brand communication in all branding creatives.
Act as a SPOC for coordination with external agencies in managing day to day tasks.
Ensuring creativity and aptness of content in digital and offline sales support materials and other assets.
Create dashboard and reports for analyzing branding activities.
Measure and report performance of all marketing & branding campaigns, and assess against goals.
Ensure optimal performance and updated content on websites.
Coordinate with internal teams for inputs to modify and optimize branding campaigns.
Develop recent sales support material for all brands as per brand objectives.
Support branding and external teams with creative and compelling designs.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Illustrate data graphically and translate complex findings into written text.
Skills and Competencies:
Robust understanding of marketing roles in a manufacturing organization
Marketing communications, campaigns, operations, and reporting
Decent knowledge about digital marketing including web, SEO/SEM, social media organic and paid
Experience in developing and executing impactful digital & offline marketing campaigns
Expertise in MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts
Valuable Understanding of digital and key social media platforms Twitter, LinkedIn, YouTube etc.
Team player with an ability to manage multiple and complex business campaigns & priorities
Persuasive communication skills with an ability to gain consensus
Qualifications and experience:
5 to 10 years of experience in marketing, with solid understanding of integrated marketing and communication strategies and how they come together to provide measurable results
Experience in handling branding & marketing activities, preferably
Excellent verbal & written communication skills
Masters degree ideally with a focus in Marketing, Communication, English or a related business field