Job Title: (ASM/RSM)

Industry: Edible Oil / FMCG

Department: Sales & Distribution

Job Location: Panchkula

Territory: North India

Key Responsibilities
Achieve monthly, quarterly, and annual primary and secondary sales targets.
Develop and implement territory-wise sales and distribution plans.
Manage distributors, super stockists, wholesalers, retailers, and key accounts.
Expand the distribution network and retail outlet coverage in the assigned territory.
Increase numeric distribution and ensure availability of all key SKUs.
Drive sales of different edible oil categories such as mustard oil, soybean oil, sunflower oil, groundnut oil, rice bran oil, palm olein, and blended oils, depending on the company's portfolio.
Ensure effective implementation of company schemes, promotions, trade offers, and visibility activities.
Conduct regular market visits to monitor:
Product availability
Retailer orders
Competitor pricing
Competitor schemes
Market demand
Product visibility
Retailer feedback
Manage and motivate Sales Officers, Territory Sales Representatives, and other frontline sales staff.
Prepare beat plans, route plans,



and ensure effective market coverage.
Monitor distributor stock levels and ensure optimum inventory and stock rotation.
Minimize expiry, leakage, damages, returns, and other stock-related losses.
Monitor distributor outstanding and ensure timely collection as per company credit policy.
Identify current distributors, wholesalers, retailers, and institutional customers.
Develop business in general trade, modern trade, wholesale, HORECA, and institutional segments, wherever applicable.
Track competitor brands, market prices, pack sizes, schemes, promotions, and recent product launches.
Provide regular market intelligence and competitor feedback to management.
Coordinate with supply chain/logistics teams to ensure timely product availability.
Ensure proper execution of recent product launches and promotional campaigns.
Maintain accurate sales reports, distributor data, outlet coverage, and other MIS.

Ensure compliance with company policies, sales processes, and commercial controls

📌 Area Sales Manager Panchkula
🏢 Amartex
📍 Panchkula