Digital Marketing & Lead Generation Specialist Contract Role | NU Branding | UAE & India
NU Branding is looking for a hands-on Digital Marketing & Lead Generation Specialist to manage and grow our digital presence, with a strong focus on generating qualified business leads in the UAE.
This is not a purely social media posting role. We are looking for someone who can combine content, paid media, targeting, lead generation and performance optimisation to help NU Branding reach founders, business owners, developers, marketing heads and decision-makers.

Key Responsibilities Plan and manage NU Branding’s social media presence, primarily Instagram and LinkedIn.
Create and publish regular content including posts, carousels, Reels, case studies and campaign creatives.
Work with the NU design team to develop high-quality advertising creatives.
Build and manage Meta advertising campaigns across Instagram and Facebook.
Create campaigns focused on lead generation, WhatsApp enquiries, website traffic and remarketing.
Identify and target relevant UAE audiences including real estate developers, hospitality groups, corporate businesses, retailers and entrepreneurs.
Continuously test different campaign messages, creatives, audiences and offers.
Manage retargeting campaigns for people who engage with NU’s content, website or social profiles.
Track incoming leads and evaluate lead quality.
Coordinate with the NU management team to improve campaigns based on the quality of enquiries generated.
Manage campaign budgets and optimise cost per qualified lead.
Build and maintain custom audiences and remarketing audiences.
Support LinkedIn lead-generation and outbound campaigns where required.
Research UAE businesses, developers, brands and potential clients for targeted outreach.
Monitor competitor agencies and digital marketing trends in the UAE.




Prepare a straightforward weekly performance report covering spend, reach, engagement, leads, qualified leads and recommended actions.

Daily Scope The role will involve active campaign management rather than simply scheduling content.
Typical daily activities may include:
Reviewing campaign performance
Optimising audiences and budgets
Developing new ad ideas and content
Coordinating creative requirements
Publishing social content
Monitoring enquiries and lead quality
Creating remarketing campaigns
Identifying new target companies and prospects
Testing new campaign messages
Reporting key findings to management

Candidate Profile We are looking for someone with approximately 3–6 years of hands-on digital marketing experience .
The ideal candidate should have:
Strong experience with Meta Ads Manager
Experience running lead-generation and WhatsApp campaigns
Strong understanding of Instagram and LinkedIn marketing
Experience managing performance marketing campaigns
Ability to understand targeting, remarketing and audience building
Good copywriting and content-planning skills
Ability to interpret campaign data and improve performance
Strong understanding of premium B2B brands
Good visual judgement and understanding of design
Ability to work independently and take ownership of campaigns
Experience working with real estate, hospitality, luxury, architecture, design or B2B brands would be a significant advantage.





Important We are not looking for someone whose experience is limited to posting content or managing social media calendars .
The person must be able to demonstrate previous campaigns where they have:
Generated leads
Managed paid advertising budgets
Improved campaign performance
Built target audiences
Used remarketing
Converted digital engagement into business enquiries

Tools / Platforms The candidate should ideally be comfortable with:
Meta Ads Manager
Instagram
Facebook
LinkedIn
Google Analytics
Meta Pixel
Canva / basic creative tools
Google Sheets / Excel
WhatsApp Business
Knowledge of Google Ads and LinkedIn Campaign Manager would be an advantage.

Engagement Type: Contract / Freelance
Duration: Initially 3 months, extendable based on performance
Commitment: Regular daily involvement
Location: Remote / India / UAE
Reporting: NU Branding Management

Key Performance Indicators Performance will primarily be assessed on:
Number of qualified business enquiries generated
Cost per qualified lead
Growth in relevant UAE audience
Campaign engagement
Quality and consistency of content
Number of decision-makers reached
Improvement in campaign performance over time
The ultimate objective of the role is simple:
Turn NU Branding’s digital presence into a consistent source of qualified business opportunities.

To Apply Candidates should share:
A short introduction
Relevant digital marketing experience
Examples of Meta campaigns they have personally managed
Approximate monthly ad budgets previously handled
Examples of leads or business outcomes generated
Links to social media accounts they have managed
Current location
Expected monthly contract fee
Availability to start

Apply with cv to

📌 Digital Marketing & Lead Generation Specialist (Eluru)
🏢 nu branding
📍 Eluru