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Key Responsibilities
Social Media Management: Lead and manage Qurbat’s Instagram and YouTube strategy, ensuring solid visual consistency and high audience engagement.
Content Planning & Execution: Create monthly content calendars, manage shoots, reels, behind-the-scenes videos, and influencer collaborations.
Thumbnail Creation: Design engaging and high-converting thumbnails for YouTube videos using Canva and Photoshop.
Team Handling: Supervise content creators, video editors, interns, and freelancers to ensure timely output and brand consistency.
Graphic Design Oversight: Guide the design team or create marketing creatives, ads, and social media graphics yourself when required.
Performance Tracking: Analyze content performance using YouTube Studio, Meta Insights, and Google Analytics to optimize future content.
Campaign Ownership: Plan and execute paid and organic campaigns across social platforms to drive awareness, reach, and sales.
Brand Aesthetic:



Ensure that all visual content aligns with Qurbat’s brand identity and seasonal collections.

Must-Have Skills:
Robust knowledge of Instagram Reels, YouTube channel growth, and visual storytelling.
Performance marketing expertise with hands-on experience in Google Ads, Meta Ads, campaign optimization, audience targeting, creatives testing, and ROAS tracking. Canva, Photoshop, and basic video editing tools (e.g. CapCut, Premiere Pro a plus).
Ability to lead a small creative team, assign roles, and manage timelines.
Excellent visual sense and strong attention to detail.
Valuable communication and planning skills.

Preferred Qualifications
Bachelor’s degree in Mass Communication, Digital Marketing, Multimedia, or a related field.
5+ years of digital marketing experience, with portfolio links or YouTube/Instagram handles managed in the past.

📌 Digital Marketing Manager Gurugram (India)
🏢 Career Creed HR Services
📍 India