Role & responsibilities
Marketing &
Promotion
Develop and implement hospital marketing campaigns.
Promote departments, treatments, health packages, and specialist services.
Manage online and offline promotional activities.
Coordinate with advertising agencies and media partners.
Doctor &
Referral Relationship Management
Build and maintain relationships with referring doctors, clinics, and healthcare professionals.
Visit doctors and clinics regularly to explain hospital services.
Develop referral networks and identify recent referral prospects.
Collect feedback from doctors and communicate it to hospital management.
Patient Acquisition
Identify potential patient sources and local communities.
Conduct outreach activities to generate new patient leads.
Follow up on enquiries and coordinate with relevant hospital departments.
Monitor patient acquisition and conversion.
Community Outreach
Organize health camps, medical check-ups, awareness programs, and seminars.
Coordinate hospital participation in community events.
Promote preventive healthcare programs.




Digital Marketing
Coordinate social media, Google campaigns, website promotions, and online content.
Work with the digital marketing team to improve hospital visibility.
Monitor online enquiries and campaigns.
Corporate &
Institutional Tie-ups
Approach companies, schools, colleges, insurance/TPA networks, and other institutions.
Develop corporate health-checkup programs and service partnerships.
Maintain relationships with existing corporate clients.
Market Research
Study competitor hospitals, their services, pricing, and promotional activities.
Identify current healthcare market opportunities.
Gather patient and referring-doctor feedback.
Reporting &
Performance Tracking
Prepare daily/weekly/monthly marketing reports.
Track leads, referrals, campaigns, health camps, and patient conversions.
Monitor marketing expenses and campaign results.
Present performance updates to management.

📌 Marketing Executive Tirupati (India)
🏢 Aster DM Quality Care
📍 India