Key Responsibilities
Develops a PR programme for the hotel based on its marketing goals. target specific markets and develop the PR strategies to reach these markets
Develops media contacts, plans press conferences and other press activities. Acts as hotels liaison with media to promote positive publicity and counteract bad publicity.
Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Department.
Disseminates corporate press releases to appropriate local trade and consumer media
Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
Prepares promotional press releases on personalities among guests and team members of the hotel and on newsworthy events in the hotel
Provides information to other departments on activities within and outside the hotel which may be helpful when dealing with guests
Accepts clients and media complaints, requests,



and inquiries and coordinates handling with departments concerned
Coordinates all activities with the Sales team.
Maintains valuable PR by extending personalized service to VIPs. e.g. following up on reservations for VIPs,

assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
Maintains clipping files pertaining to the hotel based on daily perusal of the media and provides same to Unit

Head, other departments, other hotels, corporate marcom, as appropriate
Maintains mailing list/contact file
Maintains hotel photo file
Liaises with Human Resource Manager on matters affecting corporate image
Develop hotel gifts and giveaways
Builds profile within local market place through attendance at various events and local market place
Co-ordinates hotel photography when required
Monitors awareness of competitor activities and use information when developing strategies
Plans and coordinates sponsorship activities

📌 Marketing & Communications Manager Cluster Role Chandigarh
🏢 The LaLiT
📍 Chandigarh