Designation - Marketplace Ads Specialist

Department - Marketing

Immediate joiner

Responsibilities

Campaign Planning & Execution-
Plan, create, and manage paid ad campaigns across marketplaces like Amazon, Myntra, Flipkart.
Select the right ad formats (Sponsored Products, Brand Ads, Display, PLA, etc.)
Align ad strategy with sales targets, inventory levels, and seasonality (e.g., sale events)

Performance Monitoring & Optimization-
Track key KPIs: ROAS, TACOS, ACoS, CTR, CVR, Sales
Optimize bids, budgets, keywords, and placements on a daily/weekly basis
Reduce wasted spend and improve profitability
Pause or scale campaigns based on performance trends

Budget & Spend Management-
Allocate and control ad budgets efficiently
Increase/decrease spend based on TACOS/ROAS performance
Ensure spend is aligned with business goals and HOD guidance

Keyword, Search Term & Product Targeting
Conduct keyword research and competitor analysis




Optimize search terms and negative keywords
Manage category, brand, and product-level targeting

Reporting & Insights-
Prepare daily, weekly, MTD performance reports
Share actionable insights with stakeholders/HOD
Highlight issues like rising TACOS, low ROAS, or poor SKU performance
Recommend corrective actions and growth prospects

Cross-Functional Coordination-
Work with category teams and managers

Marketplace & Policy Management-
Stay updated with marketplace ad policies and new features
Ensure campaigns comply with platform guidelines
Test and adopt recent ad formats or beta features

Growth & Experimentation-
Run A/B tests on creatives, keywords, and bidding strategies
Identify current growth levers during festivals and sale periods
Scale high-performing SKUs and sunset poor performers

📌 Marketplace Ads Specialist Mumbai
🏢 BrandzStorm
📍 Mumbai