Company: Roots Technology

Location: Gwalior, Madhya Pradesh

Job Type: Full time

Experience: 1–3 Years

About the Role

We are looking for a performance marketer who can plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads, conversions, and business growth.

Key Responsibilities
Plan and manage performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
Conduct keyword, audience, competitor, and market research.
Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions.
Optimize campaigns to improve ROI and reduce acquisition costs.
Create and test different ad copies, creatives, audiences, and landing pages.
Set up and monitor conversion tracking and campaign analytics.
Prepare regular performance reports and provide actionable insights.
Coordinate with the content, design, and sales teams for campaign execution.
Stay updated with the latest trends, tools,



and changes in digital advertising platforms.

Requirements
1–3 years of experience in performance marketing/digital marketing.
Hands-on experience with Google Ads and Meta Ads.
Good understanding of Google Analytics, conversion tracking, and campaign reporting.
Robust analytical and problem-solving skills.
Ability to manage advertising budgets effectively.
Good communication and reporting skills.

Preferred Skills Google Ads | Meta Ads | Google Analytics | Conversion Tracking | Lead Generation | Remarketing | A/B Testing | ROI/ROAS Optimization

What We Offer
Competitive salary based on experience and performance.
Growth and learning opportunities.
Supportive and qualified work environment.
Performance-based incentives.

Pay: ₹10,000.00 - ₹20,000.00 per month Work Location: On the road

📌 Performance Marketer Gwalior
🏢 Rootstechnology
📍 Gwalior