09 Sep
|
Indiamart
|
Noida
Role & responsibilities
Performance marketing: Plan and execute performance marketing campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
Product Vision: Bridge the gap between Performance delivery and the Ads ecosystem for our advertisers.
Drive the Growth Engine: Own the end-to-end strategy for advertiser growth, retention, and monetization.
Experimentation & Optimization: Design and execute A/B tests on bidding algorithms, ad formats, and onboarding flows to maximize customer lifetime value
Cross-Functional Leadership: Coordinate with internal teams on product positioning and promotions, and build scalable solutions.
Market Intelligence: Stay ahead of industry shifts (like privacy changes and AI-driven bidding)
to ensure our ad products remain competitive.
Preferred candidate profile
Performance Marketing : Solid knowledge of Ads landscape and platforms and bidding strategies Growth Mindset: A "test and learn" philosophy. You are comfortable with failing quick and doubling down on winning experiments.
Project delivery: Management and delivery of projects with the highest levels of performance, reliability, usability, and customer delight Communication: The ability to explain high-level technical concepts (like attribution modeling) to non-technical stakeholders.
📌 Performance Marketing Manager Noida
🏢 Indiamart
📍 Noida