Job Summary

We are looking for a results-driven Performance Marketing / PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have strong analytical skills and a proven ability to improve campaign performance, generate quality leads, and achieve business targets.

Key Responsibilities
Plan, create, manage, and optimize PPC and performance marketing campaigns.
Manage campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
Conduct keyword research, competitor analysis, audience research, and campaign planning.
Create and optimize Search, Display, Shopping, Video, and Performance Max campaigns.
Monitor significant metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and conversion rate.
Continuously optimize campaigns based on performance data to improve ROI.
Manage daily and monthly advertising budgets effectively.
Develop and test different ad copies, creatives, audiences, keywords, and landing pages.
Set up and monitor conversion tracking, Google Analytics, and Google Tag Manager.




Prepare regular campaign performance reports and provide actionable insights.
Identify opportunities for improving lead quality, conversion rates, and overall campaign performance.
Work closely with the SEO, Content, Design, and Sales teams to achieve marketing objectives.
Stay updated with changes in Google Ads, Meta Ads, analytics, and digital advertising trends.

Required Skills
Hands-on experience with Google Ads and Meta Ads.
Good understanding of PPC, paid search, paid social, and conversion optimization.
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Strong understanding of campaign metrics such as CPC, CTR, CPA, CPL, conversion rate, and ROAS.
Experience with keyword research and audience targeting.
Robust analytical and problem-solving skills.
Ability to manage multiple campaigns and budgets.
Valuable communication and reporting skills.
Basic knowledge of landing page optimization and A/B testing.

Pay: ₹15,000.00 - ₹70,000.00 per month

Experience
Performance Marketing / PPC Executive: 5 years (Required)

Work Location: In person

📌 Performance Marketing / Ppc Executive Hyderabad (India)
🏢 CloudMellow
📍 India