Objective

To craft transparent, direct, and SEO-optimized content that resonates with the target audience, supports lead generation, and upholds journalistic integrity. The role demands sharp writing, emotional intelligence, and trend-driven thinking, with a deep understanding of press release standards, journalism ethics, audience psychology, and digital content ecosystems.

Core Responsibilities & Deliverables1. Content Strategy & Client Understanding
Develop a deep understanding of client products, services, and industry landscape.
Conduct interviews and collaborate with client servicing/account teams for insights.
Create and validate detailed buyer personas with client input.
Copy Creation Across Channels
Write original, engaging, and audience-focused copy for:
Social media posts, ad campaigns, product/service descriptions
Ensure SEO best practices: keyword integration, meta tags, interlinking, readability.
Adapt tone, voice, and messaging as per client industry and target audience.
News & Press Content Development




Draft skilled press releases that meet global media standards.
Conduct interviews and transform insights into news-style stories and features.
Write newsletter features, industry updates, and opinion articles with a journalistic approach.
Ensure compliance with AP Style / industry-standard editorial guidelines.
AI-Assisted & Emotionally Intelligent Writing
Use AI tools (e.g., ChatGPT) for research, ideation, and draft acceleration.
Combine storytelling with data insights and trend analysis.
Leverage analytics, SEO reports, and audience behavior metrics to guide content planning.
Proofreading & Editorial Review
Edit and proofread all content for grammar, clarity, style, and brand consistency.
Maintain zero-error, high-quality deliverables.
Fact-check and ensure credibility of sources.
Collaboration & Content Presentation
Work closely with marketing, design, SEO, and strategy teams for content inte

📌 News Editor Gota
🏢 Gracia Marcom
📍 Gota