Role & responsibilities

Key Responsibilities

Performance Strategy & Management
Develop, execute, and optimize performance marketing strategies across multiple digital channels.
Monitor and analyze campaign performance, providing actionable insights to improve ROI.
Implement best practices for performance tracking, measurement, and reporting.

Digital Campaign Management
Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.
Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.
Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation
Design and implement demand generation strategies to attract and convert high-quality leads.
Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.




Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise
Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.
Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis
Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.
Present findings to clients and internal stakeholders, providing transparent and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications

Experience
Minimum of 4 years of experience in digital marketing with a focus on performance management.
Proven track record in managing and optimizing digital campaigns across search eng

📌 Performance Marketing Manager Noida
🏢 AdsRole Private
📍 Noida