Key Responsibilities:
Plan, execute, and manage paid ad campaigns on Google and Meta for various ad goals.
Monitor campaign performance and optimize for better lead quality and lower cost per lead.
Manage and allocate ad budgets efficiently.
Track conversions using tools like Google Analytics and Meta Pixel.
Coordinate with the design and content team for current ad creatives, landing page designs etc.
Prepare daily, weekly, and monthly performance reports.
Stay updated with the latest trends in the digital marketing and yoga industry.
Work closely with the sales team to maximize sales conversion rates.
Required Skills:
Hands-on experience with Google Ads and Meta Ads
Experience in all types of ad campaigns - lead generation, sales etc.
Solid analytical and excel skills
Understanding of sales funnel and conversion tracking
Valuable communication and coordination skills