Key Responsibilities:
Plan, create, and manage Google Ads (Search, Display, YouTube, Performance Max) campaigns tailored to the travel and tourism industry.
Conduct in-depth keyword research and competitor analysis specific to destinations, travel packages, and seasonal travel trends.
Optimize ad copy, landing pages, and bidding strategies to maximize Quality Score and conversion rates.
Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and provide actionable insights.
Perform A/B testing on ad creatives and landing pages to improve campaign performance.
Collaborate with content, design, and SEO teams to align paid strategy with organic marketing goals.
Stay up to date with the latest Google Ads features, travel consumer behavior trends, and industry updates.
Manage ad budgets efficiently to maximize return on investment and meet marketing objectives.
Prepare performance reports and dashboards for internal stakeholders.

Job Types: Full time, Permanent

Pay: ₹400,000.00 - ₹600,000.00 per year

Perks:
Health insurance
Provident Fund

Experience:
Google Ads: 3 years (preferred)

Work Location: In person

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