Key Responsibilities:
Plan and execute BTL marketing activities and on-ground promotional campaigns across assigned regions.
Manage retail branding activities including shop branding, dealer branding, display units, and promotional materials.
Coordinate with vendors for fabrication, printing, installation, and branding requirements.
Identify suitable outdoor advertising prospects and ensure proper placement and visibility of brand materials.
Negotiate with vendors for competitive pricing and ensure quality and timely execution of work.
Coordinate with internal teams such as sales and operations to support brand visibility and campaign execution.
Monitor ongoing campaigns and ensure brand guidelines are followed at all locations.
Prepare post-campaign reports including activity summary, site details, and campaign performance analysis.
Handle multiple branding projects simultaneously and ensure timely completion within budgets.




Travel to different locations for campaign execution, monitoring, and vendor coordination when required.

Required Skills:
Knowledge of BTL marketing and on-ground brand activation activities.
Understanding of retail branding elements and outdoor advertising.
Strong vendor management and negotiation skills.
Valuable coordination and communication skills.
Ability to manage multiple projects and deadlines.
Proactive attitude and robust organizational skills.
Fluency in English and at least one regional language.

Qualification:
Graduate in Marketing, Business Administration, or any related discipline.

Experience:
Base Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Brand Executive Bidhannagar
🏢 Sylvan Plyboard India
📍 Bidhannagar