COWBERRY is seeking a Growth Performance Marketing Architect to lead end-to-end digital growth, app acquisition, lifecycle marketing, retention automation, and revenue optimization initiatives.

Key Responsibilities
Manage and scale performance marketing across Meta, Google, YouTube, app campaigns, display, and retargeting channels.
Drive app downloads, user acquisition, activation, engagement, and conversion.
Build and optimize the complete customer lifecycle:
Acquisition
Activation
Retention

oResurrection
Expansion
Develop structured testing frameworks across creatives, targeting, landing pages, funnels, and customer journeys.
Create and manage WhatsApp automation flows, push notification journeys, and SMS-based retention systems.
Build churn-reduction, win-back, and resurrection funnels.
Improve ROAS, CAC, LTV, retention, and conversion metrics through data-driven optimization.
Identify monetization opportunities through partnerships,



integrations, and growth collaborations.
Analyze campaign and customer data to improve overall growth performance.

Tools & Platforms
CleverTap
MSG91
Shopify Analytics
Google Analytics (GA4)
Meta Ads Manager
Google Ads
CRM & Marketing Automation Platforms

Requirements:
4 8+ years of experience in Performance Marketing / Growth Marketing.
Solid expertise in app growth, lifecycle marketing, CRM automation, and retention systems.
Deep understanding of ROAS, CAC, LTV, retention, and funnel optimization.
Experience in D2C, subscription, FMCG, wellness, or consumer brands preferred.
Solid analytical and execution capabilities with a growth-focused mindset.

Pay: ₹500,000.00 - ₹960,000.00 per year

Work Location: In person

📌 Growth Manager Surat
🏢 Cowberry Industries
📍 Surat