About the Role

We are looking for a highly detail-oriented and technically skilled Digital Analytics & Measurement Specialist to join our growing analytics team. This role will play a critical part in implementing and maintaining accurate, privacy-compliant, and scalable tracking solutions across multiple client projects.

As a Google Premier Partner and Meta Business Partner, measurement sits at the core of how we evaluate campaign effectiveness and business impact. You will work closely with the Digital Analytics Director and cross-functional media teams to deliver reliable analytics implementations, server-side tracking solutions, and robust measurement frameworks.
Key Responsibilities-:
Tracking & Measurement Implementation:
Implement and maintain tracking and tagging across client websites using Google Tag Manager (Web & Server-Side) and similar platforms
Configure and manage Google Analytics 4 properties, including:
Event tracking
Conversion setup
Custom dimensions
Data streams
Implement server-side tracking solutions and Conversions API (CAPI)



integrations across platforms such as:
Meta
Google
TikTok
Translate measurement plans into scalable technical implementations and tracking specifications
Handle ongoing tagging and tracking requests with effective prioritization and delivery

Analytics & Data Quality:
Conduct tracking audits to identify:
Missing tracking
Data duplication
Attribution gaps
Data inconsistencies
Troubleshoot complex measurement issues including:
Data drops
Deduplication errors
Attribution discrepancies
Perform end-to-end QA using:
Browser developer tools
Tag Assistant
Network logs
Server logs
Maintain high standards of documentation, naming conventions, and implementation processes

Consent & Privacy Compliance:
Conduct consent and privacy reviews to ensure compliance with:
UK GDPR
Consent Mode requirements
Client-specific privacy standards
Validate proper tag firing and con

📌 Analyst Noida
🏢 Wildnet Technologies
📍 Noida