Job Overview

Key Responsibilities
Plan, execute, and manage paid campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, etc.
Monitor and optimize campaigns to achieve KPIs such as CPL, CPA, ROAS, CTR, and conversions
Conduct keyword research, audience targeting, and competitor analysis
Perform A/B testing on ads, creatives, and landing pages to improve performance
Analyze campaign performance using tools like Google Analytics, Google Tag Manager, and ad dashboards
Manage budget allocation and ensure maximum ROI
Collaborate with design and content teams for high-performing creatives
Track and report campaign performance with actionable insights
Stay updated with latest trends, tools, and algorithm changes in digital marketing

Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related field
Hands-on experience with Google Ads and Meta Ads Manager




Robust analytical mindset and data interpretation skills
Knowledge of conversion tracking, pixels, and attribution models
Familiarity with tools like Google Analytics, Excel, SEMrush is a plus
Valuable understanding of funnels, user behavior, and digital metrics
Excellent communication and reporting skills

Preferred Qualifications
Certifications in Google Ads or Meta Blueprint
Experience in handling e-commerce or lead generation campaigns
Basic understanding of SEO and landing page optimization

Key Metrics for Success
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Conversion Rate
Click-Through Rate (CTR

Employment Type: Full time

Work Location:In person

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Executive Jangpura
🏢 IIS INDIA
📍 Jangpura