Job Title: Digital Marketing Specialist

Location: Indore

Job Type: Full time
Department: Marketing
Reports To: Marketing Manager / Head of Marketing

Job Summary

Key Responsibilities
Develop and execute digital marketing strategies across multiple channels.
Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Improve website visibility through SEO best practices and keyword optimization.
Monitor campaign performance and provide regular reports with actionable insights.
Conduct market research and competitor analysis to identify opportunities.
Collaborate with design, content, and sales teams to support marketing initiatives.
Track key performance indicators (KPIs) such as traffic, conversions, lead generation, and ROI.
Stay updated on digital marketing trends, tools, and industry best practices.

Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
1+ years of experience in digital marketing or a similar role.




Experience with analytics tools such as Google Analytics and Google Search Console.
Familiarity with Google Ads, Meta Business Suite, and marketing automation platforms.
Excellent written and verbal communication skills.
Robust analytical and problem-solving abilities.

Preferred Skills
Knowledge of graphic design tools such as Canva or Adobe Creative Suite.
Experience with CRM systems and marketing automation tools.
Basic understanding of HTML/CSS.
Certifications in Google Ads, Google Analytics, Meta Blueprint, or related platforms.

Key Performance Indicators (KPIs)
Website traffic growth
Lead generation volume
Conversion rates
Cost per lead (CPL)
Return on ad spend (ROAS)
Social media engagement and follower growth

Perks:
Market-competitive salary
Performance-based incentives
Professional development opportunities
Health and wellness benefits
Flexible work arrangements

Pay: ₹7,000.00 - ₹12,000.00 per month

Benefi

📌 Digital Marketing Specialist Indore
🏢 Digital Strategy Experts
📍 Indore