About the role
We are looking for a Go-To-Market Engineer to join us in Bengaluru. This role sits within EquiLend's marketing function and is focused on building, maintaining and improving the digital, automation and AI-enabled capabilities that support campaign performance, pipeline generation and commercial reach across our global markets. You will help make sure the channels, tools and workflows used by marketing and business development are reliable, measurable and continually improving.

This is a hands-on role for someone who combines technical capability with marketing understanding. You will work across paid digital channels, SEO, marketing automation, website operations, analytics and AI use cases, with a transparent focus on improving how EquiLend runs campaigns, supports outreach and follow-up, and enables commercial teams to engage clients effectively. EquiLend's solutions support the securities finance industry across trading, post-trade, data and analytics, RegTech and platform capabilities.
Whatyou'll do
Own and operate paid digital channels,



including paid search and paid social, managing campaign setup, audience targeting, bid strategy, budget pacing and performance optimisation.
Improve marketing workflows across campaigns, outreach, follow-up, paid channels and social channels, helping the team work more efficiently and consistently.
Support business development representatives with the tools, data and automated workflows they need to prospect, engage and convert effectively.
Build and maintain marketing automation workflows, including campaign journeys, nurture programmes, lead lifecycle processes, lead scoring and CRM integrations.
Help maintain and update EquiLend's WordPress website, including page updates, plugin management, performance improvements, basic troubleshooting and support for the ongoing website redesign.
Execute SEO activity across EquiLend's web properties, including technical SEO checks, on-page optimisation, keyword rese

📌 Vice President, Go To Market Engineer Bengaluru
🏢 EquiLend
📍 Bengaluru