Job Title: Sales Executive – GT / Institutional / Hospital / HORECA

Department: Sales

Location: [City/Region – e.g., Bhubaneswar/Cuttack/Puri]

Job Purpose

Drive product placement, revenue growth, and account retention across General Trade (GT), Institutional (Insti), Hospital, and HORECA (Hotels/Restaurants/Cafes) channels through direct sales, relationship management, and territory development.

Key Responsibilities
Channel Development: Identify and onboard new outlets across GT (kirana/retail stores), institutions (offices, courts, schools, corporate campuses), hospitals (canteens, staff lounges, waiting areas), and HORECA (hotels, restaurants, cafes, catering units).
Account Management: Maintain and grow existing client relationships; ensure timely renewals, resolve billing/service disputes, and prevent churn.
Placement & Installation: Coordinate machine/product placement, installation, and servicing schedules with the operations/service team.
Revenue & Collections: Meet monthly sales/placement targets; ensure timely invoicing and collection of rentals or dues; follow up on overdue payments.
Market Intelligence: Track competitor activity, pricing, and channel-specific demand trends; report back to management.
Compliance & Documentation:



Maintain accurate records of contracts, agreements, and outlet-wise sales data; ensure institutional/hospital tender or empanelment requirements are met where applicable.
Dispute Resolution: Handle client escalations (e.g., unused equipment, incorrect billing) professionally and promptly, coordinating with backend teams to close issues without damaging the relationship.

Key Skills & Competencies
Robust communication and negotiation skills
Local market knowledge of GT, institutional, hospital, and HORECA networks
Basic understanding of contracts/rental agreements and billing cycles
Ability to manage a defined beat/route plan and multiple outlet types simultaneously
Problem-solving mindset for after-sales service issues

Qualifications
Graduate (any stream); prior FMCG/vending/HORECA sales experience preferred
1–3 years of field sales experience, ideally across multiple channel types
Two-wheeler and valid driving license (for territory coverage)

Compensation
Fixed salary + incentive on placements/collections (structure to be defined based on territory size and target)

Pay: From ₹15,000.00 per month

Perks
Versatile schedule

Work Location: In person

📌 Sales Representative Bhubaneswar
🏢 Tapas Enterprises
📍 Bhubaneswar