Role Summary

Responsible for driving B2B sales growth by acquiring, managing, and expanding institutional and trade clients such as hotels, cafés, restaurants, caterers, supermarkets, and distributors. The role focuses on revenue growth, relationship management, margin protection, and market expansion.

Key Responsibilities
Business Development
Identify and onboard new B2B clients (Hotels, QSR chains, corporate cafeterias, supermarkets, distributors).
Develop channel sales in HoReCa (Hotel/Restaurant/Café segment).
Conduct regular market visits and competitor analysis.
Generate and close institutional contracts.
Key Account Management
Maintain solid relationships with existing clients.
Ensure repeat orders and upselling of new products.
Handle client negotiations and annual rate contracts.
Resolve complaints and coordinate with production/logistics for smooth supply.
Sales Planning & Target Achievement
Achieve monthly and annual revenue targets.
Prepare sales forecasts and demand projections.
Track KPIs: Volume, Value, Margin, Collection efficiency.




Coordination & Internal Alignment
Work with production/R&D; for product customization (bulk bakery, savouries, frozen items, private label).
Coordinate with logistics for timely dispatch.
Support finance in payment follow-ups and credit control.
Market Intelligence
Track pricing trends, competitor activity, and new product launches.
Identify white spaces in B2B segments (airlines, institutions, corporate gifting, exports).

Qualifications and Skills Required
Graduate / MBA in Sales & Marketing preferred
5+ years experience in F&B; B2B sales •
Experience in bakery, frozen foods, or central kitchen supply preferred
Ideal Candidate Profile
Solid network in HoReCa segment
Aggressive yet relationship-oriented
Data-driven and target-focused
Positive communication & presentation skills

Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹32,000.00 per month

Work Location: In person

📌 Sr Sales Executive B Kochi (India)
🏢 Pandhal cake shop | café u0026 Deli
📍 India