Touchstone Infotech LLP is looking for a
Performance Marketing Specialist
with robust hands-on experience in
Meta Ads (Facebook & Instagram) and Lead Generation campaigns
.

The primary focus of this role is to
generate qualified leads, optimize Cost Per Lead (CPL), improve lead quality, and scale successful campaigns
.

You will manage paid advertising campaigns for clients across industries such as
Real Estate, Education, Healthcare, and other lead-generation-focused businesses
.

This role is ideal for a performance marketer who understands that campaign success is not just about generating more leads at a lower CPL, but about generating
high-quality leads that convert into business opportunities
.

Key Responsibilities
Plan, launch, manage, and optimize
Meta Ads campaigns across Facebook and Instagram
.
Manage
Lead Generation, Website Conversion, WhatsApp, Retargeting, and Remarketing campaigns
.
Optimize campaigns for
lead quality, CPL, CPA, conversion rate, and overall performance
.
Manage advertising budgets of approximately




₹8–15 Lakhs per month
across multiple client accounts.
Create and optimize
Meta Instant Form and landing-page-based lead generation campaigns
.
Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences.
Monitor campaigns regularly and identify prospects to improve performance.
Conduct A/B testing across
creatives, ad copy, audiences, offers, lead forms, and landing pages
.
Analyze lead quality and identify which campaigns, audiences, placements, and creatives generate better-quality enquiries.
Work closely with designers and content teams to develop performance-driven ad creatives.
Recommend improvements to landing pages and lead-generation funnels.
Monitor Meta Pixel, conversion events, and campaign tracking.
Analyze campaign and website data using
Meta Ads Manager and Google Analytics 4 (GA4)
.
Prepare weekly and monthly campaign performance reports.
Manag

📌 Performance Marketing Specialist – Meta Ads New Delhi (India)
🏢 Touchstone Infotech
📍 India