all jobsretailersplatformsagenciesremotelocationsrolescompanies

>

remote only

jobs/ing

Conversion Rate Optimization Expert | Acquisition @ING Bank

company ING location Expo Business Park, RO work mode hybrid posted 12 Aug
\Mission\
Ready to turn more visitors into customers?
At ING, we believe sustainable growth comes from continuously improving the customer journey. We're looking for a data-driven \Conversion Rate Optimization Manager\ who can identify friction points, design experiments and optimize customer experiences across web and app journeys to maximize conversion and acquisition performance.
You will own the experimentation program, driving A/B testing and personalization initiatives across ING's key digital journeys while partnering closely with Product Owners, Analytics, UX, Development and Performance teams.
\About the team\
You will be part of the Acquisition & Growth ecosystem, working closely with:
Product Owners (website and app);
Performance Specialists & Performance Lead;
Analytics & Data teams;
UX/UI Designers;




Customer Research teams;
Developers;
Martech specialists;
CRM & Customer Engagement teams;
We operate with a growth mindset focused on:
Customer-centric experiences;
Continuous experimentation;
Data-driven decision making;
Conversion optimization;
Business impact and measurable growth;
\Your day to day\
Experimentation Strategy & CRO Ownership
Own ING's experimentation and conversion optimization roadmap;
Translate business objectives into test hypotheses and optimization initiatives;
Establish a structured, KPI-driven testing framework;
Prioritize prospects based on impact, effort and business value;
Build a culture of experimentation across product and growth teams;
A/B Testing & Multivariate Testing
Design, implement and manage A/B, split URL and multivariate tests;
Develop hypothesis-driven experiments based on data and customer insights;
Ensu

📌 Conversion Rate Optimization Expert Acquisition @ing Bank Bengaluru
🏢 Ecommerce Guide
📍 Bengaluru