Role & responsibilities
Social Media Management
Manage Instagram, Facebook, YouTube, LinkedIn, etc.
Create and post educational content about IVF, fertility, infertility, IUI, egg freezing, and related services.
Plan monthly content calendars.
Create reels, posts, stories, and awareness campaigns.
Coordinate with doctors and embryologists for educational content.
Lead Generation
Generate potential patient inquiries through digital campaigns.
Run and monitor Google Ads and social media ads.
Target relevant locations and audiences.
Track cost per lead and lead quality.
Work with the counseling/calling team to improve lead conversion.
Lead Management & Follow-Up Coordination
Ensure digital leads are properly recorded in the CRM or lead management system.
Coordinate with the calling and counseling team.




Track lead status from inquiry to consultation and treatment.
Identify reasons for lost or unconverted leads.
Campaign Planning

Plan campaigns for:
IVF and fertility awareness
Free or paid consultations
Fertility check-up programs
Seminars and awareness camps
Special location-based campaigns
Performance Analysis & Reporting

Prepare regular reports on:
Number of leads generated
Source of leads
Cost per lead
Website traffic
Social media growth and engagement
Appointment bookings
Lead-to-consultation conversion

Preferred candidate profile

Perks and perks

📌 Walk In Business Development Executive Kolkata
🏢 Mateshwarii Infertility Solution
📍 Kolkata