Roles & Responsibilities
Develop and execute D2C digital marketing and performance marketing strategies.
Manage and optimize Meta, Google Ads and other paid channels to drive revenue and customer acquisition.
Monitor key metrics including ROAS, CAC, CPA, CVR, AOV and LTV.
Plan and execute digital campaigns, product launches and promotional campaigns.
Analyze customer journeys and optimize the conversion funnel and website performance.
Work with creative teams to develop and test high-performing ad creatives and landing pages.
Drive customer acquisition, retention and repeat purchases through digital channels.
Track campaign performance, prepare reports and provide data-driven growth insights.
Manage digital marketing budgets and identify opportunities to scale profitable channels.
Stay updated on D2C,



digital marketing and consumer trends to identify current growth opportunities.

Ideal Candidate

The ideal candidate is someone who:
Has successfully scaled digital acquisition for a D2C brand.
Is comfortable managing significant marketing budgets.
Understands numbers and can connect marketing spend with revenue.
Can independently develop and execute growth strategies.
Is both strategic and hands-on.
Has experience working in a quick-paced, high-growth consumer brand workplace.

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Performance Marketing Manager Gurugram
🏢 Empedges
📍 Gurugram