Develop and execute digital marketing plans based on hospital business objectives.
Plan digital campaigns for hospital specialties, doctors, health packages, OPD services, events, and awareness programs.
Identify new digital marketing prospects to improve patient acquisition and brand visibility.
Monitor competitors' digital presence and marketing activities.
Manage hospital social media platforms such as Instagram, Facebook, YouTube and LinkedIn.
Prepare monthly social media content calendars.
Doctors and their specialties
Hospital services
Health awareness
Patient education
Health camps
Hospital events
Medical achievements
Patient testimonials, wherever appropriately authorized
Develop engaging Reels, videos, posters, stories and other social media content.
Monitor comments, messages, enquiries, engagement and audience responses.
Plan, execute and monitor Google Ads and Meta Ads campaigns.
OPD consultations
Recent doctor launches
Specialty services




Health check-up packages
Maternity services
Pediatrics
IVF/Fertility
Emergency services
Health camps
Preventive healthcare programs
Monitor CPL, leads, conversions, campaign spending and ROI/ROAS.
Optimize campaigns based on performance.
Manage and update hospital website content.
Ensure doctor profiles, specialties, services, contact details and hospital information are updated.
Coordinate with website developers for required changes.
Implement SEO activities to improve hospital visibility on Google.
Develop healthcare-related blogs and informative articles.
Monitor website traffic, keyword rankings and enquiries.

Pay: ₹25,000.00 - ₹30,000.00 per month

Perks:
Leave encashment
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Digital Marketing Executive Hospital Nungambakkam
🏢 Reef Women and Children Hospital
📍 Nungambakkam