Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and agile retargeting ads to re-engage potential leads and improve conversion rates.
SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.
Email Marketing:



Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.

Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
3+ years hands-on experience in digital marketing with a focus on lead generation, targeted campaigns and remarketing
Proficiency in tools like PPC, Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
Solid knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
Experience with UTM tracking, URL builders, and marketing KPIs
Robust analytical and problem-solving skills
Excellent written and verbal communication skills

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: On the road

📌 Digital Marketing Lead 5+ Years Madurai (India)
🏢 Elysium Group of Companies
📍 India