Role & responsibilities
Campaign Planning & Execution - Manage end-to-end marketing campaigns for multiple clients across channels such as Email, SMS, web banners, push notifications, etc.
Coordinate with internal teams (design, content, product, sales) to ensure timely campaign deployment.
Ensure campaign assets, creatives, tracking links, and messaging meet client expectations and platform guidelines.
Campaign Optimization & Performance Management
Monitor campaign performance daily/weekly and optimize for lead generation, conversion rates (CVR), engagement, and ROI.
Analyze user behaviour and identify prospects for better segmentation, targeting, and retention.
Use data insights to recommend improvements to clients and internal teams.
Client Management- Handle multiple clients simultaneously with transparent communication, robust follow-up, and smooth execution
. Understand client goals and translate them into effective marketing strategies.
Share performance reports, insights, and actionable recommendations with clients.

📌 Manager Client Marketing Shiksha Noida
🏢 Info Edge
📍 Noida