Role & responsibilities

Key Accountability

Key Activities

Brand Management
Support the development and execution of annual brand plans and growth strategies.
Maintain brand positioning and ensure consistency across all customer touchpoints.
Monitor brand health metrics, market share, and competitive activities.
Assist in product launches,packaging updates, and portfolio management.

Marketing & Campaign Management
Plan, coordinate, and execute integrated marketing campaigns across digital, social, retail, and offline channels.
Collaborate with creative,media, PR, and digital agencies to develop campaign assets.
Support content planning,influencer partnerships, and customer engagement initiatives.
Develop marketing calendars and manage campaign timelines.

Track campaign performance and optimize activities based on results

Digital Marketing
Support social media marketing,and performance marketing initiatives.
Monitor website, social media,and digital campaign analytics.
Coordinate and collaborate for paid media activities with internal teams or agencies.
Identify prospects to improve digital reach,



engagement, and conversion rates.

Consumer & Market Insights
Conduct market research to understand consumer behavior, trends, and competitor activities.
Analyze sales data, customer feedback, and campaign performance metrics.
Generate actionable insights and recommendations for brand and marketing strategies.

Sales & Commercial Support
Partner with sales and trade marketing teams to drive business objectives.
Support promotional planning and retail activation programs.
GTM plans

Budget & Performance Management
Assist in managing marketing budgets and tracking expenditures.
Monitor ROI and effectiveness of marketing investments.
Prepare performance reports and business review presentations for stakeholders.

Stakeholder Management:
Manage internal and external stakeholders

Preferred candidate profile
3 to 5 years of experience in brand management, marketing, digital marketing, or related roles.
Experience in FMCG, consumer goods, retail

📌 Vacancy For Assistant Brand Manager Mumbai (India)
🏢 One Sgg
📍 India