About Company:

Surya Food & Agro Ltd. was incorporated in November 1992 and commenced its commercial operations of manufacturing & selling of biscuits under brand Priyagold in October 1993. Over a period, we have established robust manufacturing capabilities and have invested substantially in developing consumer preference for our products. Our trademarks / brands Haq Se Maango & Priyagold” have emerged as one of the most powerful brands in the FMCG sector. We are committed to invest in brands, manufacturing capabilities, deliverables and distribution strength. We have three plants located in Greater Noida, Lucknow & Surat.

Role & responsibilities:
Develop and implement sales plans and strategies for the assigned area in order to achieve the company’s objective.
Achieve and exceed sales targets and objectives within the assigned area.
Responsible for proper implementation and reports extraction from sales softwares.
Ensure effective distribution coverage in close coordination with Super stockiest, Authorized Distributor and Retail Partners.




Plan beat route for team and ensure proper adherence of the beat and target achievement from them.
Deploy and monitor the execution of promotions and market initiatives to drive volume, value, and market share growth.
Responsible for proper market research while having a key eye on the promotional offer including schemes and incentives.
Ensure proper distribution coverage at every corner of the territory while managing effective execution of various planned initiatives.
Build and maintain robust relationships with SS, Distributors, and Retail partners.

Key skills & experiences:
Incumbent with 5+ years of experience in FMCG industry shall be preferred.
Preferred candidate should have positive communication, upselling, cross selling, and suggestive selling skills.
Candidates require from Biscuit, Chocolate, Snack, process food sales back ground.
Graduation in any stream

📌 Area Sales Manager Faridabad
🏢 Surya Food Agro
📍 Faridabad