Role & Responsibilities :
Operations
Identify and strategically manage outdoor media placements, ensuring robust display for increased recall/awareness
Conduct competition mapping to gather insights into competitor media strategies, ensuring relevant information is integrated into the system for informed decision-making.
Enhance brand equity by identifying and leveraging recent media opportunities, such as airport, ambient media, large-format media, and small-format media advertising to expand brand presence and reach
Implement innovations across OOH Media Sites
To expand to new markets & be ahead in the energetic media landscape, continually upgrading and creating impacting to maximize brand exposure and effectiveness.
Periodic recces & monitoring the outdoor media display day & night recces as needed for upkeep of outdoor as per brand norms.
Identify and negotiate with outdoor media vendors to secure the best rates and placements at both Macro & Micro levels for optimum brand presence.
Identifying innovative Outdoor Media: Traffic Booths, Petrol Pumps, and Mall & Theatre Branding & more
MIS & Reporting of overall outdoor inventory of Aparna constructions. Monitor the frequency of media placements and tracking the number of appearances to optimize visibility and impact.
Periodic competition tracking – SOV & SOE.
Strong negotiation skills for finalising monthly rates & contracts as per organisation requirements, reviewing time and again to stay within budgets.
Customer Relationship
Maintaining all customer relationships to ensure that Aparna is a priority choice.