Location: Whitefield, Bengaluru
Experience: 5–8 Years
Grade: 3
Employment Type: Full time
Industry: Technology / Cybersecurity
About the Role
We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.
The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.
Key Responsibilities
Develop and execute annual and quarterly marketing plans aligned with business objectives.
Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
Strengthen the company's brand positioning and market visibility.




Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
Develop go-to-market campaigns for products, services and new offerings.
Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
Manage external agencies, vendors and other marketing partners.
Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
Prepare regular marketing performance reports and recommend improvements based on data and insights.
Mentor and guide junior marketing resources, as applicable.
What We're Looking For
Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
5–8 years of experience in B2B marketing in a

📌 Marketing Lead (Bengaluru)
🏢 Crossbow Cybersecurity
📍 Bengaluru