Designation
Deputy Manager- Marketing, Mainstream Salt
Function
Marketing
Location
Mumbai
Reporting To
General Manager- Mainstream Salt
Job Description
What are the Key Deliverables in this role?
Financial/Business Outcomes:
Build and refine the brand’s Jobs-to-be-done (JTBD) framework by consistently analyzing internal and external data trends to sharpen positioning and growth opportunities.
Drive cross functional projects with agility partnering with R&D;, Packaging, Finance, Sales to unlock improvements in P&L;, Product, Claims, Packaging, that strengthen the brand’s proposition in market
Lead Immuno as a brand along with multiple critical SKUs on tata salt to drive growth in white space cells. This may also include driving some growth/ focus states for tata salt.
Solid data orientation with ability to find market gaps to grow the brand.
Anchor the volume, revenue and profitability targets for the brand, by working closely with cross-functional teams and proactively solving business challenges
Monitor & ensure brand cost saving projects and targets with CFTs.
Help build Media models with help of long term data trends. Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
Delve deeper into consumer and market insights for the brand. Get a robust category and competition understanding to identify growth opportunities and threats.
Expand margins by leading cost saving initiatives with Cross functional teams
Customer Service:
Be the voice of consumer and converting solid consumer actionable insights into impactful trade and consumer activations/ initiatives to grow business metrics
Conduct analysis using internal & external reports/research and translate into data driven brand & JTBD led initiatives.
Track early stage adoption and conversion, given both brands are in market b