About the Role

We're looking for a Content Manager with 2-4 years of experience in Customer Lifecycle Marketing, CRM Marketing, or Customer Engagement. The ideal candidate will be responsible for driving customer engagement, retention, and revenue growth for Teams and IP holders that Unify Sports works with.

This role involves executing multi-channel lifecycle campaigns, re-engaging inactive fans, maximizing conversions and sales, and ensuring consistent customer communication across digital touchpoints.

Key Responsibilities

Own and manage the complete fan lifecycle, from onboarding to engagement, retention, and reactivation.
Plan and execute targeted, segmented and personalized marketing campaigns across channels like email, WhatsApp, SMS, website, app, etc.
Manage lifecycle marketing workflows through CRM and marketing automation tools




Monitor customer engagement metrics and optimize campaigns to improve retention and Customer Lifetime Value (CLV)
Track campaign performance and prepare reports with actionable insights

Requirements

Min 2 years of experience in Customer Lifecycle Marketing, CRM Marketing, Email Marketing, or Customer Engagement
Hands-on experience with platforms like MoEngage/CleverTap/Braze, and email marketing tools
Familiarity with marketing automation workflows
Experience working with a sports team, brand, or league

About Unify Sports

Unify Sports is a sports-focused consulting firm that works with leagues, teams, brands and IP holders to build a robust sporting ecosystem in India.

📌 Content & Lifecycle Marketing - Sports (Bengaluru)
🏢 Unify Sports
📍 Bengaluru