Job Description

Fresh Platter is looking for a highly driven and commercially sharp sales leader from the fruits & vegetables / fresh-produce industry to lead and scale our sales function.

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We are ideally looking for someone currently working as a Sales Manager, Senior Sales Manager or Associate Director who has strong industry relationships, understands the market deeply, and is ready to step into a larger leadership role.

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This is not an industry-entry role . The candidate should already know the fresh-produce business, understand how key customers operate, and be able to hit the ground running from Day 1 .

Key Responsibilities /n

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- Build and execute Fresh Platter’s sales strategy across bananas and other fresh-produce categories.
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- Grow business with modern trade, supermarket chains, quick commerce, institutional buyers and other organized customers .
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- Use existing industry relationships to open doors, develop key accounts and accelerate growth.
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- Build a structured sales pipeline with clear customer, volume, pricing,



margin and collection targets.
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- Identify and capitalize on short-term trading and arbitrage opportunities arising from changes in supply, demand, pricing, geography or seasonality.
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- Balance short-term profit opportunities with long-term account, category and market development.
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- Work closely with Sourcing, Operations, Quality, R&D; and Finance before launching or scaling new product categories.
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- Help identify which fruits, vegetables or other produce categories deserve serious company investment.
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- Build repeatable sales processes around forecasting, pricing, customer planning, reviews, reporting and accountability.
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- Lead and develop the sales team and create a professional, performance-driven sales culture.
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- Scale the business across significant Indian cities by developing a repeatable market-entry and account-development approach.
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- Evaluate and develop export opportunities where commercia

📌 Sales Director (Bengaluru)
🏢 Fresh Platter
📍 Bengaluru