Hiring Profile Area Sales Manager (ASM) – Prime LAP

Experience
Minimum 4–5 years of experience in Prime Loan Against Property (Prime LAP).
Must currently be working at Sales Manager (SM) or Relationship Manager (RM) level.
Experience should be exclusively in the DSA (Direct Selling Agent) vertical.
Candidates from Branch Banking are not eligible.

Product Experience
Hands-on experience in Prime LAP.
Average loan ticket size of 3–4 crore.
Experience handling loan ticket sizes ranging from 75 lakh to 20 crore.

Business Performance
Consistently achieving monthly business targets of approximately 5 crore (for AM/ASM level).
Experience sourcing high-value LAP cases through DSA partners.
Robust understanding of ROI, maintaining yields around 9–10.5%.

Sourcing Channel
DSA channel only.
Robust network of DSAs, connectors, builders, CAs, and referral partners for Prime LAP business.

Stability




Minimum 2 years with each organization.
Avoid candidates with frequent job changes.

Preferred Companies
Aditya Birla Finance (SME/Mortgage)
Poonawalla Fincorp
Axis Bank – Prime LAP (DSA)
HDFC – Prime LAP (DSA)
Yes Bank – Prime LAP
ICICI Bank – Prime LAP
Deutsche Bank – Prime LAP

Role
Individual Contributor (IC) role.
No team handling experience required.

Eligibility
Maximum Age: 35 years
Maximum CTC: 12.5 LPA

Mandatory Screening Questions
Are you currently working in the Prime LAP vertical?
What is your average ticket size?
What is your monthly disbursement/business volume?
Do you source business only through DSA partners?
What is your current ROI/Yield?
How long have you been with your current organization?

📌 Area Sales Manager New Delhi
🏢 HEADCOUNTS HR
📍 New Delhi