Digital Marketing Manager – Strategic Marketing & Growth

? Location: Mohali | Onsite
? Experience: 6+ Years
? Working Days: 5 Days
⏰ Shift: Day Shift

About the Role
We are looking for an experienced Digital Marketing Manager who can take ownership of both marketing strategy and execution.
The ideal candidate should have robust experience in Strategic Marketing Planning, Market Analysis, Go-To-Market (GTM) Strategy, Product Launch Planning, and Digital Growth, along with hands-on expertise in SEO, AIO, AEO, PPC, SMO, Content Marketing, and Marketing Automation.
Experience in AI, SaaS, IT Services, Blockchain, or Web3 will be highly preferred.

Key Responsibilities
Develop and execute end-to-end digital and strategic marketing strategies aligned with business goals.
Conduct market research, competitor analysis, customer analysis, and industry research to identify growth opportunities.
Create annual, quarterly, and monthly marketing plans and growth strategies.
Develop and execute Go-To-Market (GTM) strategies for products and services.
Plan and execute product launches,



including positioning, messaging, campaigns, channels, and lead-generation strategies.
Define target audiences, customer segments, value propositions, and marketing positioning.
Manage and optimize SEO, AIO, AEO, PPC, SMO, Content Marketing, and Digital Campaigns.
Develop lead-generation, demand-generation, customer acquisition, and marketing automation strategies.
Manage PPC campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Track marketing performance, campaign ROI, leads, conversions, traffic, rankings, and revenue contribution.
Use tools such as GA4, Google Search Console, SEMrush, Ahrefs, and other marketing platforms for performance analysis.
Work closely with Sales, Product, Business Development, Design, Content, and Technology teams to execute marketing initiatives.
Lead, mentor, and manage the Digital Marketing team and drive performance against defined KPIs.

Requirement

📌 Digital Marketing Manager (India)
🏢 eminence technology
📍 India