This role is for one of Weekday’s clients
Salary range: Rs 1500000 - Rs 1800000 (ie INR 15 - 18 LPA)

Min Experience: 3+ years
Location: Delhi, India, Bengaluru, Karnataka, India, Pune, Maharashtra, India
JobType: full time
We are looking for an experienced and execution-focused Regional Marketing Manager to drive customer footfalls, new customer acquisition, repeat visits, and local brand visibility across a network of retail stores in the assigned region.
The role will be responsible for translating national marketing campaigns into effective regional initiatives while developing hyperlocal marketing, BTL activations, events, store-level campaigns, and catchment strategies. The ideal candidate will combine strong on-ground execution with data-driven decision-making to deliver measurable improvements in footfalls, walk-ins, conversions, and marketing ROI.
This is a hands-on regional role requiring extensive collaboration with Retail Operations, CRM, Visual Merchandising, Finance, central Marketing teams, agencies, and external partners.
Key Responsibilities




Regional Footfall & Customer Acquisition
Own regional footfall and customer acquisition targets across the assigned store network.
Develop and execute marketing interventions designed to increase new customer walk-ins.
Build catchment-level marketing plans for individual stores based on local customer profiles and market opportunities.
Plan local outreach initiatives including residential society activations, corporate partnerships, community engagement, wedding venue tie-ups, and event partnerships.
Partner with store sales teams to track repeat customers and support re-engagement initiatives.
Develop loyalty, referral, occasion-based, and customer communication campaigns to encourage repeat visits.
BTL Activations & Events
Plan and execute regional BTL campaigns and activations, including:
Exhibitions
Mall activations
Wedding programmes
Festive campaigns
Community events
Local influencer activations
Plan regio

📌 Regional Marketing Manager (Bengaluru)
🏢 Weekday AI
📍 Bengaluru