Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an eye for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising

To project the image and style of the brand by creating and maintaining visual displays for store windows

Job Context & Major Challenges

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

Key Challenges

Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
Knack/eye for design.
Negotiation skills to secure quality products and timely execution from vendors.
Ability to work in a high pressure environment.
Team handling skills.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)





KRA1 VM Creative processes for Brand 1. New retail identity roll out/ Facelift / Project take-off roll out.

Designing its elevations and store display spaces
Effective and impactful trade show roll out smoothly as per calender; within budgets
Adaptations of creatives across the region stores
Effective and impactful trade show roll out smoothly as per calender; within budgets

KRA2 Implementation of Visual displays 1. Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors

Ensure the window displays are in alignment with concept/framework.
Forecast handover to Operations post implementation of visual display of new stores in order to reduce current store opening cost.

KRA3 Vendor management 1. Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.

Follow up with vendors to

📌 Zonal Visual Merchandiser, Van Heusen (India)
🏢 Aditya Birla Lifestyle Brands
📍 India