Performance Marketing Manager — Pluch Designs
Location: Gurugram- Onsite
Experience: Minimum 5 years
Reporting to: Founder
About the Role
We're looking for a data-driven Performance Marketing Manager to own and scale paid acquisition across Meta and Google Ads for Pluch Designs, our premium D2C womenswear brand. You'll be responsible for driving profitable growth through full-funnel campaign strategy, budget allocation, and continuous optimization.
Key Responsibilities
Plan, execute, and optimize performance campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, PMax, Shopping, YouTube)
Own monthly ad spend, allocate budget across channels/campaigns to maximize ROAS and minimize CAC
Build and test creative, audience, and bidding strategies specific to fashion/apparel buying behavior
Monitor and report on key metrics (ROAS, CAC, CTR, CVR, AOV) and translate data into actionable strategy
Collaborate with creative, content, and merchandising teams to align campaigns with collection launches, seasonal drops, and promotions
Manage pixel/conversion tracking, attribution,



and platform-level health (account structure, feed optimization, catalog management)
Stay ahead of platform updates, auction dynamics, and industry trends in fashion e-commerce
Requirements
Minimum 5 years of hands-on experience managing Meta Ads and Google Ads
Proven track record managing a minimum monthly ad budget of ₹50 lacs
Must have prior experience running performance marketing specifically for a women's fashion/apparel brand
Robust analytical skills with proficiency in GA4, Meta Ads Manager, Google Ads platform, and Excel/Sheets
Deep understanding of the D2C fashion buyer journey — seasonality, trends, and creative-led performance
Ability to work independently, set targets, and be accountable for ROAS/spend efficiency
Good to Have
Experience with Shopify-based stores
Familiarity with influencer/affiliate-linked paid amplification
• Basic creative direction skills for ad assets

📌 Performance Marketing Expert (Gurugram)
🏢 Pluch Designs
📍 Gurugram