We are looking for a Business Development & Growth Executive to help build the early GTM engine for WAworks.io , a Whats App Business automation and AI platform.

This is a hands-on BD role focused on identifying potential customers, starting conversations with decision-makers, generating qualified opportunities, conducting product discussions and converting prospects into customers.

The ideal candidate should be comfortable with B2B sales, outbound prospecting, Linked In, email, Whats App, networking and partnerships , and should have the curiosity to understand how businesses use Whats App for sales, marketing, customer support and operations.

Key Responsibilities

Business Development

- Identify and research potential B2B customers across relevant industries.
- Build and manage prospect databases and target accounts.
- Reach out to founders, CXOs, sales heads, marketing heads, customer experience and operations teams.
- Generate leads through Linked In, email, Whats App, calls, networking and industry communities.
- Conduct discovery conversations to understand business challenges and Whats App use cases.
- Schedule and conduct product demos with prospects.
- Manage prospects through the complete sales cycle, from initial contact to closure.

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Growth & Marketing

- Develop and test outbound campaigns for different industries and customer segments.
- Create targeted messaging around Whats App automation, AI, CRM and business workflows.
- Work with the team to develop industry-specific use cases, campaigns and landing pages.
- Support content and Linked In-led demand generation.
- Identify new markets, industries and customer segments for WAworks.




- Track campaign performance and continuously improve conversion.

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Partnerships & Channel Development

- Identify potential technology, agency, reseller and channel partners.
- Develop relationships with businesses that can introduce WAworks to their customer base.
- Explore strategic partnerships and referral opportunities.
- Build a scalable partner-led acquisition channel.

Sales Pipeline & CRM

- Maintain accurate lead and opportunity information in the CRM.
- Track follow-ups, meetings, demos, proposals and closures.
- Maintain a healthy sales pipeline and ensure timely follow-up.
- Report weekly on leads, meetings, opportunities, conversions and revenue.

Ideal Candidate

- 1–4 years of experience in B2B sales, business development, SaaS sales, digital marketing or a similar role.
- Strong communication and relationship-building skills.
- Comfortable speaking with business owners and senior decision-makers.
- Experience with Linked In prospecting, cold outreach and lead generation .
- Understanding of SaaS, CRM, Whats App Business or digital marketing is an advantage.
- Self-driven and comfortable working in an early-stage startup environment.
- Strong follow-up discipline and commercial mindset.
- Willingness to experiment, learn and build new sales channels.

Key KPIs

- Qualified leads generated
- New prospects contacted
- Meetings/demos booked
- Demo-to-prospect conversion
- Opportunities created
- Customers acquired
- Revenue generated
- Partnerships developed
- Pipeline value

One-line role positioningBuild the WAworks customer pipeline, open new markets, develop partnerships and convert business conversations into customers.

📌 Business Development & Growth Executive – WAworks.io (India)
🏢 Waworks.io
📍 India