Key Responsibilities

Business Development & Market Expansion

- Identify and develop business opportunities for Overhead Conductors, HTLS Conductors and OPGW across African markets.
- Develop strong relationships with power utilities, transmission companies, EPC contractors, consultants, project developers, and local agents.
- Track upcoming transmission lines, reconductoring projects, grid expansion programs, utility investments, and EPC opportunities from the early stages.
- Develop current customers and markets while strengthening and nurturing relationships with existing customers.
- Work towards securing vendor registrations, product approvals and technical qualifications with key African utilities and EPC contractors.
- Maintain an updated opportunity pipeline and systematically follow projects from initial identification through order conversion.
- Gather market intelligence on competitors, pricing, upcoming projects, funding agencies, tendering practices, and customer requirements.

Tendering, Offers & Order Closure

- Review customer enquiries, tender documents, specifications, BOQs and commercial requirements.
- Coordinate with internal teams for technical and commercial inputs and independently drive offer preparation and timely submission.
- Ensure compliance with technical specifications, commercial conditions, tender requirements and documentation.
- Participate in techno-commercial discussions and negotiations with customers.




- Develop appropriate pricing and negotiation strategies in consultation with management and relevant internal functions.
- Follow up proactively with customers and stakeholders for successful order conversion and closure.
- Review contractual terms, payment conditions, delivery requirements, guarantees, LDs and other commercial risks in coordination with the concerned CFT teams.

Order Execution & Customer Management

- Act as the primary commercial interface with the customer after order booking.
- Coordinate with Cross-Functional Teams (CFT) including Engineering/Design, Manufacturing, Planning, Quality, SCM, Logistics, Finance, Risk and other functions for smooth order execution.
- Monitor manufacturing, inspection/FAT, documentation, dispatch and delivery commitments.
- Maintain regular communication with customers throughout the execution cycle and proactively resolve commercial or coordination-related issues.
- Ensure high levels of customer satisfaction to generate repeat business and strengthen long-term relationships.

Receivables & Payment Collection

- Take ownership of commercial follow-up for timely collection of advances, establishment of LCs and other payment securities.
- Closely monitor outstanding receivables and coordinate with customers and internal Finance teams for timely payment collection.
- Support resolution of LC discrepancies, documentation issues, BGs and other commercial matters affecting payment realization.

📌 BD Manager - Africa Market (New Delhi)
🏢 APAR Industries
📍 New Delhi