Industry Preference: Real Estate / Residential Projects
We are looking for an experienced and target-oriented Pre-Sales Manager to lead the pre-sales function for residential real estate projects. The role will be responsible for managing inbound and outbound leads, improving lead-to-site-visit conversion, ensuring effective follow-up, managing the pre-sales team, maintaining CRM discipline, and supporting the Sales team in achieving project sales targets.

The candidate should have strong experience in real estate pre-sales, telecalling, lead management, CRM, customer qualification, and site-visit generation, with proven ability to manage and motivate a team.

Key Responsibilities

1. Pre-Sales Team Management

- Lead and manage the Pre-Sales / Telecalling team.
- Allocate leads to team members based on project, source, location, and availability.
- Set daily, weekly, and monthly activity and conversion targets.
- Monitor individual team performance and productivity.
- Conduct daily team huddles and performance reviews.
- Coach team members on customer handling, qualification, objection handling, and conversion techniques.
- Identify performance gaps and implement corrective actions.

2. Lead Management

- Manage and monitor leads generated
- Ensure all leads are contacted within the defined response TAT.
- Qualify leads based on budget, location preference, configuration, purchase purpose, and buying timeline.
- Categorize leads into hot, warm, and cold prospects.
- Ensure systematic follow-up until conversion or closure.

3. Site Visit Generation & Conversion

- Drive maximum qualified site visits from available leads.
- Coordinate with Sales Managers / Sales Executives for site-visit appointments.
- Track scheduled, confirmed, completed, cancelled, and rescheduled site visits.
- Analyze reasons for site-visit cancellations and no-shows.
- Develop strategies to improve lead-to-site-visit and site-visit-to-booking conversion.




- Ensure effective handover of qualified customers to the Sales team.

4. CRM Management

- Ensure 100% and accurate lead entry and follow-up in CRM.
- Monitor lead ageing, pending follow-ups, and untouched leads.
- Track source-wise and project-wise lead performance.
- Ensure proper updating of customer interactions, follow-up remarks, appointment status, and lead disposition.
- Prepare CRM-based reports for management review.
- Ensure no lead is missed or left without follow-up.

5. Customer Handling

- Handle high-value and priority customer enquiries where required.
- Support the team in handling customer objections related to:

- Pricing
- Location
- Project specifications
- Amenities
- Payment plans
- Possession timelines
- Competitor projects

- Ensure professional and consistent customer communication.
- Maintain a high standard of customer experience throughout the pre-sales process.

6. Sales & Marketing Coordination

- Coordinate closely with Sales Managers and Project Sales teams.
- Share qualified leads and customer requirements with the Sales team.
- Provide feedback to Marketing on lead quality and campaign performance.
- Identify high-performing and low-performing lead sources.
- Provide inputs for digital campaigns and promotional activities.
- Coordinate with Marketing for project-wise lead generation requirements.

7. MIS & Performance Analysis

Prepare and present regular MIS

Analyze trends and recommend actions to improve conversion and productivity.

8. Process Improvement





- Establish standard operating procedures for lead handling and follow-up.
- Define response and follow-up TATs.
- Develop call scripts and customer qualification formats.
- Monitor call quality and customer interaction standards.
- Conduct regular call audits and provide feedback to team members.
- Implement effective follow-up strategies for old and inactive leads.
- Continuously improve the pre-sales process and conversion funnel.

Qualification

- Graduate in any discipline.
- MBA / PGDM in Marketing or Sales will be an added advantage.

Required Skills

- Strong experience in Real Estate Pre-Sales / Inside Sales
- Team handling and performance management
- Lead qualification and conversion
- Excellent telephonic communication skills
- Strong customer relationship skills
- CRM knowledge and lead management
- Sales funnel management
- Objection handling and negotiation
- MIS and analytical skills
- Good knowledge of MS Excel
- Robust follow-up and coordination skills
- Target-oriented approach
- Excellent communication in English and Tamil

Preferred Candidate Profile

- 5 to 10 years of overall experience with substantial experience in residential real estate pre-sales.
- Experience managing a team of Pre-Sales Executives / Telecallers.
- Experience handling leads generated through digital marketing and property portals.
- Strong understanding of the Lead Qualification Site Visit Sales Handover Booking funnel.
- Experience with CRM systems and digital lead management.
- Candidates with experience in premium / luxury residential projects will be preferred.
- Should have strong analytical ability to identify gaps in lead conversion and recommend corrective actions.
- Should be comfortable working with aggressive targets and multiple projects.
- Strong leadership, communication, coaching, and stakeholder-management skills.

📌 Presales Manager (Chennai)
🏢 VGN Projects Estates (VGN)
📍 Chennai