About CloudWalk:

We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of customers and a hunger for innovation, were now expanding our neural network - literally and metaphorically.

About the role:

Brand Creation is the team responsible for the ideas that set the strategic foundation of our brands. Campaigns, narratives, films, launches, and the occasional thing that doesnt have a category yet - if its meant to make someone care, it starts here.

Were looking for a creative who writes, not a writer waiting for a brief.

You will concept and write across brand campaigns, product launches, films, social, events, and the occasional thing that doesnt have a name yet.

You will work on two brands in two markets. Pierre is a financial intelligence brand redefining the way Brazilians relate to money - reading every account through Open Finance to tell people what happened, whats coming, and how to plan for it. JIM is CloudWalks operating system for Americas independent sellers: the agent that runs the business while the seller runs the counter, already trusted by tens of thousands of sellers across all 50 states.

Each surface needs a different register - a campaign line isnt a product page isnt a merchants own words on camera. You should know how to flex without losing the thread that makes it all sound like us.

Creative at CloudWalk is AI-first and builder-led. Tools like LLMs, Claude, Cursor and Figma are part of how we explore ideas, pressure-test narratives, prototype and iterate. We think with AI. We build with AI. We argue with it so the work comes out better. What doesnt get delegated is your taste - what gets made, and what youd defend when the room isnt sold yet.

There is also something here almost nobody else can offer: you wont just write with AI, you will write about it, for people who run real businesses and have never once thought about agents or models.



Making that land is the hardest and most compelling part of the job.

What Youll Do

- Set the foundation. On brands still being defined, help make the calls that stick: what they stand for, how they sound, what they will and wont say.
- Come back with an idea, not a draft. Take a brief, or a half-formed problem with no brief at all, and return with a concept worth arguing about.
- Own campaigns end to end. Propose the seasonal calendar, build the concepts, write them, defend them with stakeholders, and stay with them until they are live.
- Write for film and for real people. Real merchants, not actors. Brief the casting, write the question guides, listen to hours of footage, find the line nobody scripted, script the cut and turn feedback around fast.
- Write long form. Brand films, documentaries, manifestos and editorial pieces - the work that takes time and rewards it. Formats where the idea has to hold for minutes, not seconds.
- Build the editorial line. Define the recurring narratives, proprietary formats and voice that make our social feel authored instead of assembled.
- Turn product into story. Take a technical capability and find the human tension inside it, without dumbing it down or overselling it.
- Bring the brand into the world. Concept events and activations, and own the content around them: what we say before, during and after.
- Keep the voice alive. Treat voice and tone as a living system - guidelines, reference libraries and AI context packs that let designers, growth and social move rapid without diluting the brand.
- Stay up-to-date with advancements in AI,



storytelling and digital culture to bring fresh thinking and edge to our creative process.

What You Need to Succeed

- A portfolio with range and a through-line - campaigns, film, long form, social, product, editorial - with a consistent point of view running through all of it.
- Range across lengths. You can write a headline and a ten-minute script, and both are good.
- Conceptual thinking. You can start from the smallest of briefs, and you push past the brief when you are given one.
- Craft in execution. You write the idea and the line and the caption, and all three are good.
- Cultural repertoire beyond advertising. You read, watch and listen widely, and it shows in what you make.
- Work made for platforms, not adapted to them.
- Ownership. You create structure where there is none and you dont wait for permission to make progress.
- Comfort with real production, real people and real deadlines.
- Proven experience using AI tools to ideate, create or scale creative work, with a clear philosophy on where it sharpens the work and where it flattens it.
- Fluent PT-BR, advanced or fluent EN.
- Availability to work full-time.

Nice to Have

- Experience with documentary storytelling, long-form editorial, or anything where the best line came from someone who isnt a copywriter.
- Experience with Payments / Financial sectors is a plus.
- Experience building a brand from close to zero.
- AI-assisted work in your portfolio. Welcome here - show us your editing process.

Join us at CloudWalk, where were not just engineering solutions; were building a smarter, AI-driven future for payments-together.

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Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Brand Creative Copywriter (India)
🏢 CloudWalk
📍 India