Job Summary

The Regional Head will be responsible for driving the growth, profitability, and operational excellence of the old gold buying business across the assigned region. The role will oversee gold-buying operations, branch performance, customer acquisition, team productivity, pricing discipline, risk controls, and expansion of the business.

Key Responsibilities

1. Business Growth & Revenue

- Own regional targets for old gold purchase volumes, revenue, margins, and profitability.
- Develop and execute strategies to increase customer footfall, gold purchase conversions, and repeat customers.
- Identify recent markets, catchment areas, and business opportunities for expansion.
- Drive branch-wise and territory-wise business plans and ensure achievement of targets.
- Monitor market trends, competitor activity, gold prices, and customer behaviour.

2. Branch & Operational Management

- Manage and monitor the performance of all gold-buying branches in the region.
- Ensure adherence to standard operating procedures for gold valuation, testing, purchase, documentation, and settlement.
- Improve turnaround time and customer experience while maintaining strong process controls.
- Conduct regular branch reviews and implement corrective actions for underperforming locations.
- Ensure proper handling, security, storage, and movement of purchased gold.

3. Team Leadership

- Lead, coach, and develop Branch Managers, Gold Appraisers, Purchase Officers, and sales teams.
- Set clear KPIs and review individual and branch performance regularly.
- Build a high-performance culture focused on sales, customer service, accuracy, and compliance.
- Identify training needs and organize capability-building programs, particularly in gold appraisal and customer handling.
- Support recruitment and retention of key regional talent.

4.



Gold Valuation & Purchase Quality

- Ensure accurate and transparent valuation of old gold based on purity, weight, applicable deductions, and prevailing company policies.
- Establish strong controls against overvaluation, undervaluation, fraud, counterfeit gold, and process deviations.
- Monitor appraisal accuracy through audits, rechecks, and variance analysis.
- Ensure all branches follow approved pricing and purchasing guidelines.

5. Customer Acquisition & Marketing

- Develop local marketing initiatives to generate old gold buying leads.
- Build partnerships with local communities, corporates, institutions, and other relevant channels.
- Drive referral programs, customer retention initiatives, and repeat purchase opportunities.
- Work with the marketing team on regional campaigns and promotional activities.

6. Risk, Compliance & Controls

- Ensure compliance with company policies, KYC requirements, applicable laws, and internal controls.
- Monitor suspicious transactions, operational irregularities, and potential fraud.
- Coordinate with Internal Audit, Finance, Compliance, and Security teams.
- Ensure proper documentation and reconciliation of all gold purchases and payments.
- Maintain strong controls over cash, inventory, customer data, and purchased gold.

7. MIS & Performance Review

- Review daily, weekly, and monthly performance reports.
- Track key metrics such as:
- Gold purchase volume
- Number of customers




- Average transaction value
- Conversion rate
- Purity and valuation variance
- Branch profitability
- Customer acquisition cost
- Repeat customer percentage
- Team productivity
- Present regional performance and action plans to senior management.

Key Performance Indicators (KPIs)

- Regional gold purchase volume and value
- Revenue and gross margin
- Branch-wise target achievement
- Customer acquisition and conversion
- Average transaction value
- Branch profitability
- Appraisal accuracy and variance
- Fraud/loss incidents
- Customer satisfaction and repeat business
- New branch / market expansion
- Employee productivity and retention

Candidate Profile:

- Graduate degree in any discipline; MBA/PGDM in Sales, Marketing, Business Management, or Finance preferred.
- 7–15+ years of experience, preferably in gold buying, jewellery, gold loans, retail, financial services, or a related business.
- Strong experience managing multi-branch / regional operations.
- Proven track record of delivering aggressive business growth targets.
- Strong understanding of gold purity, valuation, testing, and purchasing processes is highly preferred.
- Experience in team leadership, P&L; management, sales, operations, and risk control.
- Strong analytical, negotiation, communication, and leadership skills.
- Willingness to travel extensively across the assigned region.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Ability to commute/relocate:

- Madurai, Tamil Nadu (Madurai): Reliably commute or planning to relocate before starting work (Preferred)

Language:

- Tamil (Preferred)
- English (Preferred)
- Hindi (Preferred)

Willingness to travel:

- 50% (Preferred)

Work Location: In person

📌 Regional Head (India)
🏢 BMG Gold Market
📍 India