Job Summary

We are looking for an experienced Deputy General Manager – Sales & Administration to lead the company's sales operations, distribution network, market expansion and administrative functions.

The candidate will be responsible for achieving sales and revenue targets, developing distribution channels, managing sales teams, strengthening market presence, monitoring key accounts and ensuring smooth day-to-day administration.

Key Responsibilities

1. Sales & Business Development

- Develop and execute sales strategies to achieve monthly, quarterly and annual business targets.
- Drive primary and secondary sales across assigned territories.
- Identify new markets, distributors, dealers and business opportunities.
- Expand distribution and improve product availability and visibility in the market.
- Monitor sales performance, market trends, competitor activities and customer requirements.
- Develop plans for increasing market share and achieving sustainable business growth.
- Ensure effective implementation of company schemes, promotions and trade offers.

2. Distribution & Channel Management

- Manage and strengthen the distributor/dealer network.
- Appoint new distributors and evaluate existing channel partners.
- Monitor distributor-wise sales, stock, outstanding payments and market coverage.
- Ensure optimum inventory levels and minimize stock-outs and slow-moving products.
- Maintain strong relationships with distributors, retailers and key customers.
- Develop effective beat plans and territory-wise sales coverage.

3. Team Management

- Lead, motivate and monitor the sales team, including Sales Managers, Area Sales Managers, Territory Sales Officers and field staff.
- Set individual and team targets and regularly review performance.
- Conduct sales review meetings and provide coaching to team members.
- Ensure discipline, productivity and achievement of assigned KPIs.
- Support recruitment, training and development of sales personnel.

4. Marketing & Brand Support





- Coordinate with the marketing team for product launches, promotions and market activation.
- Provide market feedback regarding products, pricing, packaging and competition.
- Plan and monitor promotional activities and visibility initiatives.
- Support brand-building and customer engagement activities.
- Analyze competitor pricing, products, schemes and distribution strategies.

5. Sales MIS & Business Analysis

- Prepare and review daily, weekly and monthly sales reports.
- Monitor target vs. achievement, growth, productivity and territory performance.
- Analyze sales trends and take corrective actions wherever required.
- Present business performance and future action plans to senior management.
- Maintain accurate sales forecasts and business projections.

6. Administration

- Oversee general administrative activities and ensure smooth office operations.
- Coordinate with HR, Finance, Purchase, Logistics and other departments.
- Ensure proper implementation of company policies and procedures.
- Monitor office infrastructure, assets, documentation and administrative expenses.
- Support statutory, compliance and organizational requirements as applicable.
- Maintain discipline and professional work culture across the organization.

7. Financial & Commercial Control

- Monitor sales-related expenses and ensure optimum utilization of budgets.
- Coordinate with Finance for distributor outstanding, credit limits and collections.
- Control discounts, schemes and trade expenditures within approved limits.
- Ensure timely collection of receivables and reduction of overdue payments.





Key Performance Indicators

- Achievement of sales and revenue targets
- Primary & secondary sales growth
- Distribution and market coverage
- New distributor/channel development
- Market share and territory growth
- Collection and outstanding control
- Sales team productivity
- Product availability and stock management
- Promotional ROI and scheme effectiveness
- Administrative cost control

Candidate Profile

- Graduate/MBA in Sales, Marketing, Business Administration or related field preferred.
- 10–15+ years of relevant FMCG sales experience, with significant experience in a managerial/leadership role.
- Strong knowledge of FMCG distribution, retail and channel sales.
- Proven track record of achieving sales targets and business growth.
- Excellent leadership, negotiation and communication skills.
- Strong analytical and decision-making abilities.
- Good knowledge of MS Excel, MIS and sales reporting.
- Willingness to travel extensively as per business requirements.

Key Competencies

- Sales Leadership
- FMCG Distribution Management
- Business Development
- Team Leadership
- Channel & Dealer Management
- Negotiation Skills
- Market Intelligence
- Strategic Planning
- MIS & Data Analysis
- Administration & Coordination
- Target Orientation
- Problem Solving

Salary

CTC: 50000 to 100000

Preferred Experience

Candidates having experience with FMCG products, General Trade, Contemporary Trade, Distributor Network, Retail Sales and Rural/Urban Market Expansion will be preferred.

Designation: Deputy General Manager (DGM) – Sales & Administration/mkt
Industry: FMCG (Fast Moving Consumer Goods)
Department: Sales & Administration
Reporting To: General Manager / Managing Director
Location: Greater Noida
Experience: 10–15+ Years
Employment Type: Full Time

Pay: ₹50,000.00 - ₹90,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 DGM - Sales & Marketing (India)
🏢 Spectral Global Ventures India
📍 India