Social Media Manager

Title: Social Media Manager
Location: Mumbai – In Office
Experience: 1.5+ years
Agency: Win It Social
Reports To: Marketing Head

Overview:

We are looking for a high-impact and creative Social Media Manager to take complete ownership of a brand's digital presence. The candidate will be responsible for developing social media strategies, managing content calendars, building community engagement, tracking performance, and ensuring that all content aligns with broader business and brand objectives.

The ideal candidate should have a strong understanding of social media platforms, content trends, analytics, and brand communication, along with the ability to work closely with creative and marketing teams.

Key Responsibilities:

- Develop and execute comprehensive social media content calendars aligned with brand and business objectives.
- Take ownership of the strategy and purpose behind each piece of content.
- Monitor brand mentions and actively engage with followers through timely and brand-aligned responses.
- Build and nurture an active and engaged online community.
- Track key performance metrics including reach, engagement, and conversions.
- Prepare monthly performance reports and provide actionable insights to the creative and marketing teams.
- Work closely with Video Editors, Graphic Designers, and other creative team members to ensure high-quality content production.
- Ensure content is optimized for platform-specific formats, algorithms, and current trends.
- Stay updated with emerging social media trends, viral content, and relevant sound bites.




- Adapt emerging trends appropriately for professional brand communication.
- Write engaging, persuasive, and brand-appropriate captions, hooks, and social media copy.
- Manage content production workflows and posting schedules using tools such as Notion or Trello.
- Contribute to broader marketing initiatives and support the agency's growth activities.
- Assist with client pitches by preparing and presenting compelling social media proposals.
- Identify new business opportunities and contribute to business development initiatives.
- Support the development and scaling of performance marketing initiatives as required.

Requirements:

- Graduate / Post Graduate in Marketing, Communications, Mass Media, Business Administration, or a related field.
- 1.5+ years of professional experience in Social Media Management, Digital Marketing, or a similar role.
- Strong understanding of Instagram, LinkedIn, and YouTube platforms and their algorithms.
- Knowledge of formats such as Reels, Shorts, Threads, carousels, and other platform-specific content.
- Proficiency in social media management and analytics tools such as Sprout Social, Hootsuite, and native platform analytics.




- Strong copywriting skills with the ability to create persuasive captions, hooks, and engaging social media content.
- Robust understanding of social media trends and the ability to identify and adapt emerging viral trends quickly.
- Experience working with creative teams including designers and video editors.
- Familiarity with project management tools such as Notion or Trello.
- Strong analytical and reporting skills with the ability to convert performance data into actionable insights.
- Excellent communication, coordination, and organizational skills.
- Ability to manage multiple projects and deadlines independently.
- Strong creative thinking and a proactive, ownership-driven approach.

Growth & Future Opportunities:

The role offers opportunities to gain exposure across different areas of the organization based on the candidate's skills and interests. As the candidate grows, responsibilities may expand into:

- Business development and identifying new business opportunities.
- Preparing and presenting client pitches and proposals.
- Supporting broader agency marketing strategies.
- Contributing to the development and scaling of performance marketing initiatives.

Pay: ₹28,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Bandra West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- What is your notice period?
- What is your current CTC?
- What is your expected CTC?

Experience:

- Social media management: 1 year (Preferred)

Work Location: In person

📌 Social Media Manager (India)
🏢 HR Yaar
📍 India