Job Description for a Social Media & Digital Marketing Professional:

Location: Ghatkopar, Mumbai

Experience

3–6 years in Social Media & Digital Marketing, preferably with experience in education, premium brands, lifestyle, or other consumer-facing sectors. Agency Experience is an added advantage.

Role Overview

We are looking for a creative, strategic, and results-driven Social Media & Digital Marketing Professional to lead the digital presence and social media marketing initiatives of our education brands.

The ideal candidate will combine strong content and creative thinking with digital marketing expertise, understand evolving social media trends, and be able to translate brand objectives into compelling campaigns that drive awareness, engagement, enquiries, and admissions.

Key Responsibilities

Social Media Strategy & Management

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Build and manage monthly/yearly social media calendars aligned with brand and admissions objectives.
- Identify relevant trends, formats, conversations and opportunities to strengthen brand visibility.
- Manage the complete social media lifecycle—from ideation and content planning to publishing, monitoring and reporting.
- Ensure consistent brand tone, visual identity and messaging across platforms.

Content & Creative

- Conceptualise, create and develop engaging content including Reels, videos, carousels, static posts, stories, campaigns and digital creatives.
- Develop creative concepts for key school events, festivals, achievements, admissions campaigns and brand initiatives.
- Write or oversee captions, scripts, headlines, campaign copy and other social media content.
- Work closely with designers, videographers, photographers, agencies and internal teams to execute content.
- Stay updated on emerging content formats, AI tools, platform trends and digital best practices.

Digital Marketing & Performance

- Plan, execute and optimise paid campaigns across Meta, Google and other relevant digital platforms.




- Develop campaigns focused on brand awareness, engagement, lead generation, website traffic and admissions.
- Monitor campaign performance, budgets, CPL, CTR, conversions and other relevant KPIs.
- Conduct audience research and develop relevant targeting and retargeting strategies.
- Work with performance marketing agencies, where applicable, to ensure effective campaign execution and optimisation.
- Analyse campaign data on weekly, monthly and campaign basis and provide actionable recommendations.

Brand & Campaign Management

- Support the development and execution of integrated digital campaigns.
- Translate larger brand campaigns into digital-first content and social media activations.
- Identify opportunities for influencer collaborations, partnerships, digital PR, community engagement and referral marketing.
- Support event-based marketing, activations and school admission campaigns.
- Maintain a strong understanding of competitor activity and the digital education landscape.

Analytics & Reporting

- Track and analyse social media and digital marketing performance.
- Prepare monthly reports covering reach, engagement, follower growth, leads, website traffic, conversions and campaign ROI.
- Use insights and data to continuously improve content and campaign performance.
- Monitor competitor and industry trends and provide regular insights to the marketing team.

Desired Skills & Qualifications

- Bachelor’s degree in Marketing, Communications, Advertising, Media or a related field.
- 3–6 years of relevant experience in social media and digital marketing.
- Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
- Hands-on experience with Meta Ads Manager and Google Ads.




- Excellent copywriting and communication skills.
- Strong creative and visual sensibility.
- Good understanding of digital analytics and campaign performance metrics.
- Ability to manage multiple projects, agencies and deadlines simultaneously.
- Strong organisational and project management skills.
- Knowledge of Canva, Adobe Creative Suite or similar tools is an advantage.
- Experience with website/SEO, email marketing, influencer marketing or CRM platforms is an added advantage.

The Ideal Candidate

We are looking for someone who is:

- Strategic: Thinks beyond individual posts and understands the larger brand objective.
- Creative: Brings fresh, premium and engaging ideas to the table.
- Data-driven: Uses performance insights to improve marketing decisions.
- Trend-aware: Understands what works across evolving digital platforms.
- Proactive: Spots opportunities rather than waiting for briefs.
- Cooperative: Works effectively with internal teams and external partners.
- Hands-on: Comfortable taking an idea from concept to execution.
- Brand-conscious: Understands the importance of maintaining a premium and consistent brand image.

Key Performance Indicators (KPIs)

- Growth in social media reach and engagement
- Quality and consistency of content
- Growth in relevant followers and digital community
- Website traffic and digital enquiries
- Qualified leads and admissions-related conversions
- Cost per lead and campaign efficiency
- Paid media ROI
- Performance of campaigns and content
- Successful execution of key digital initiatives

What We Offer

- Prospect to work with a premium education brand.
- Ownership of high-impact digital and social media initiatives.
- Opportunity to work across branding, content, performance marketing and campaigns.
- A creative and collaborative working environment.
- Exposure to large-scale brand and admissions campaigns.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media & Digital Marketing Executive (India)
🏢 Garodia International Centre for Learning Mumbai
📍 India