Company: Exnovation Infolabs Pvt. Ltd.
Job Type: Full-time
Work Mode: Work from Office
Location: Kolkata
Experience: 1–3 Years

Job Summary

We are looking for a Paid Ads Specialist who has hands-on experience in planning, executing, monitoring, and optimizing paid advertising campaigns across social media platforms, primarily Facebook and Instagram (Meta Ads).

The ideal candidate should have a strong understanding of audience targeting, lead generation, campaign optimization, ad performance analysis, and budget management.

Key Responsibilities

- Plan and execute paid advertising campaigns on Meta (Facebook & Instagram).
- Set up and manage campaigns, ad sets, audiences, budgets, and creatives.
- Conduct audience research and create relevant targeting strategies.
- Manage Lead Generation, Traffic, Engagement, Awareness, and Conversion campaigns.
- Monitor campaign performance and optimize campaigns based on key metrics.
- Analyze CPL, CTR, CPC, CPM, Leads, Reach, Conversion Rate, and ROAS.
- Conduct A/B testing of audiences, creatives, ad copies, and campaign strategies.
- Identify reasons for poor-quality leads and improve lead quality through targeting and campaign optimization.
- Coordinate with the creative and social media teams to develop performance-focused ad creatives and copies.
- Manage and optimize daily/weekly advertising budgets.




- Track campaign performance and prepare regular reports with actionable insights.
- Stay updated with Meta Ads updates, advertising trends, and best practices.
- Troubleshoot campaign-related issues such as ad disapprovals, high CPL, low CTR, poor lead quality, and delivery issues.
- Suggest new campaign ideas and strategies to improve overall advertising performance.

Required Skills

- Hands-on experience with Meta Ads Manager.
- Good understanding of Facebook and Instagram advertising.
- Knowledge of Lead Generation and Performance Marketing.
- Robust understanding of audience targeting and segmentation.
- Ability to analyze campaign data and make optimization decisions.
- Knowledge of ad metrics such as CPL, CTR, CPC, CPM, CPA, and ROAS.
- Good analytical and problem-solving skills.
- Basic understanding of marketing funnels and customer journeys.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and clients simultaneously.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of hands-on experience in paid social media advertising/performance marketing.
- Candidates with experience managing campaigns for multiple brands or clients will be preferred.
- Meta Blueprint certification will be an added advantage.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Paid Ads Specialist – Social Media (India)
🏢 Exnovation Infolabs
📍 India